Why Build Training Into Your Speaking Business?

There is a difference between presenting and training. Presenting is a one-way transfer of information from presenter to the audience. Effective training is 70% participation, 30% transfer of knowledge. Developing good training requires we follow adult education principles and instructional design theroy.

Anthony Stears

Testimonial for Workshop Master Class and Mentoring Services provided by Susan Armstrong

Mentoring Programs

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Book a Strategy Session

Do you want to turn your content into a powerful workshop/seminar?  Are you already doing workshops but would like them to have more of an impact? 

Book a STRATEGY SESSION today to create your step-by-step plan for turning your message into a vehicle to transform your audience!

Work one-on-one:

• Review content/workshop/book and identify the key messages

• Determine the best delivery strategy – is it a workshop/seminar or an online workshop? Is it a presentation? Lunch ‘n Learn?

• Determine key objectives for the identified strategy

• Discuss potential interactive strategies

• Brainstorm potential audiences and marketing strategy

• Develop a step-by-step action plan


  OR for workshops already created:

• Review of your workshop design

• Refine and add creativity to your existing design

You also get tools and templates to use again and again with future workshops!

One-day can be done virtually through Zoom or Skype at a time suitable for you. Start as quickly as you like! 

Find out more
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Do the Rapid Start Program...

Have an event coming up?

Do you have experience with workshops/seminars and want to take them to the next level?

Do you want to get a workshop together quickly in time for the new year?


Do you want to start selling your workshops to corporate clients?

Or maybe you’ve been doing retreats and workshops for a while, but you want to really up the impact and turn them into transformational events that have participants wanting to come back for more AND bringing their friends/colleagues!


Maybe you wonder if the workshop/retreat content and the way it’s structured is the reason you’re having trouble filling it, or, you don’t seem to get repeat clients. 


Then, the RAPID START PROGRAM will allow you to re-evaluate, re-organize and re-energize your program and ensure you have a world-class and profoundly impactful event that attracts both individual and corporate clients.


YOU GET…

Full-day of one-on-one work to:

• Review program/content/workshop and identify the key messages (1 program)

• Determine program objectives and create the flow 

• Design (or re-design) the content and activity to achieve each objective

• Identify measurement/evaluation strategies

• Determine materials required

• Determine next-steps

• 2 x follow-up sessions done virtually via screen sharing app:

• Prior to the event, or to check progress on (re)design

• After the event to identify what worked, what didn’t and what’s next

Tools and templates to use again and again with future workshops

One-day can be done in 2 x ½ days and can be done virtually through Zoom or Skype at a time suitable for you. Start as quickly as you like! 

Find out more

Join a Master Mind Program

3-Month Master Mind Program

Are you serious about building workshops into your business and developing your skills as a workshop leader? Then join the Master Mind Program:


Do you think workshops or retreats are something you would like to add to your business?  Create an amazing product that you can then run over and over again, adapting when necessary. Learn these skills once and use them to further your business!


1-Day session of one-on-one work:

• Brief introduction to Adult Learning Theory including Learning Styles

• Review content ideas

• Determine program objectives and create the flow

• Homework: begin to design your workshop


½ Day session month two:

• Refine design and development

• Provide feedback and coaching on ideas

• Using technology – identifying materials, technology required and effective use of materials and technology

• Homework: continued development of the program


½ Day session month three;

• Trial run: Provide feedback and coaching on workshop design

• Identify target audience

• Discuss marketing strategies and logistics


• Follow-up sessions in-between sessions (3 sessions at 2-hours)

• Monitor, coach and provide feedback on program creation and direction

• Answers questions

• Assist with design ideas where necessary

• Build confidence in applying the skills

•  Tools and templates to use again and again with future workshops


One-day can be done virtually through Zoom or Skype at a time suitable for you. Start as quickly as you like! 


3-Month Master Mind program is beneficial to anyone interested in developing and running workshops/seminars. Or, anyone currently doing workshops/seminars who would like learn the theory behind designing a transformational, interactive learning event. This program teaches you the skills that can be used again and again to create multiple programs and build this into your business. This is a one-on-one program.

Join a Program now and take your business to the next level!

Join a Program now and take your business to the next level!

Testimonial from Michael Anderson

Workshop Master Class - How to design and facilitate world-class training workshops

Contact Us

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Susan Armstrong International

London, Greater London, England, United Kingdom

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